Share on Facebook0Tweet about this on Twitter0Pin on Pinterest0Share on LinkedIn0Share on Tumblr0Share on Google+0Email this to someone

“We’re not typical founders,” says Adi Tatarko, poking at a paper-plate lunch of diced tomatoes and cucumbers. “We’re simple people. We don’t come from privileged backgrounds.” The chief executive officer of Houzz is doing her best to dodge any discussion of the economic gains that she and her husband, Alon Cohen, have created with their home design website. He’s mum on the topic, letting her talk while spearing some falafel with his plastic fork.

Just five years after starting Houzz at their kitchen table, the two Israeli immigrants have produced one of the top 200 Web properties in the U.S. If you’re a homeowner looking for dreamy new ideas for your kitchen remodel or if you’re a designer wanting to drum up business, Houzz may well be your happy place. Each month Houzz draws more than 25 million visitors to its endlessly shoppable photo galleries, more traffic than retailing giants such as Nordstrom, Gap and Staples enjoy. Venture investors, betting that Houzz will capture big chunks of the $300 billion global design and decor market, now value the company at more than $2 billion. To the founders’ professed astonishment, their combined stake of nearly a third of the company puts their combined net worth meaningfully north of $500 million.

In Silicon Valley’s bro-coder culture, it’s rare to find a female executive at the top, let alone a couple who started dating in the 1990s and still share takeout lunches most days of the week. Among venture-funded companies, only 13% have a female cofounder, Pitchbook reported last year. Even when funding occurs, women-led startups often make do with less capital than their male-run counterparts. Yet Tatarko and Cohen have raised more than $200 million in venture capital, including a $165 million whopper of a round negotiated earlier this year. Tatarko runs Houzz with a style that makes no apologies for her gender or her nontechnical background. Instead, she blends razor-sharp strategic thinking with down-to-earth gestures that help rally other people to her way of doing things.


This article was written by George Anders for Forbes

107 Responses

  1. stalkpire com finanz kredit online

    Salut,Et oui, tu n’est pas le seul à trouver ce rond point dangereux pour les 2RM.A notre échelle, il sera compliquer de faire bouger les choses, mais ce n’est pas forcement perdu d’avance. Nous pouvons écrire à la Mairie Etrembières pour leur signaler ces problèmes.Ou nous pouvons envoyé un formulaire point Noir à la FFMC74, qui normalement devrait mettre en route les démarches nécessaires (Contacter la Mairie et essayer de faire exécuter les changements).Voila les deux solutions que nous avons.

  2. online kredit ohne sicherheiten

    Oh, lord. I read this while trying to keep quiet (people napping), but I could barely contain the laughter. It came out my eyes so I’m crying. Too funny.I can’t believe you even considered storing something in the oven after what happened at your bachelorette/shower.If alfalfas are natures pubes, what is friseé?

  3. maryland mva insurance compliance

    Dat hoop ik enorm. Maar het is wel mede door Ziggo geregistreerd.Dus ik hoopte dat ik nu al kan genieten van dit concert.En eerlijk gezegd vindt ik niks illigaals als iemand die dit concert heeft opgenomen ons als trouwe blof fan mee kan laten genieten.Alvast bedanktGr Michel

  4. female race drivers

    juansiza dijo: 12 mayo 2009 Hola, tengo fedora9, realice los pasos pero entro a localhost/phpMyAdmin y no lo encuentra, que podria ser? reviso la carpeta var/www/html y no me aparece la carpeta de archivos del phpmyadmin, realice todos los pasos y sin embargo no encuentra la pagina, muchas gracias por tu ayuda.

  5. index php kreditrechner pkw

    I definitely wanted to type a quick word to thank you for these amazing instructions you are posting on this website. My time-consuming internet lookup has finally been paid with beneficial information to talk about with my family members. I ‘d say that we visitors are undoubtedly fortunate to dwell in a fine place with very many lovely people with valuable secrets. I feel really blessed to have encountered your entire weblog and look forward to some more cool moments reading here. Thank you again for all the details.

  6. kredit angebot ohne erfurt 24h rennen

    Parabens ao Curintia? so soube até agora roubar dinheiro, ganhar campeonatinhos de verão(dizem que foi um mundial, mas foi convidado?), e agora tão atolados em dividas e vão construir um estadio? naum preciso nem dizer ao que isso me cheira…Vamos parar com a hipocrisia e historinhas pra boi dormir…

  7. sofortkredit ohne hausfrau katalog

    I don't think we should ignore the brilliance of the cover design, which has changed the covers of erotica books forever. That understated symbol of male power, the simple necktie–in subtle shades of gray instead of screaming pink flesh tones–made the book LOOK respectable. It also appealed to what really turns women on, which is power, not little Magic Mike outfits. This cover made it clear this was erotica for women that understood women's fantasies.


    Con respecto al corralito puedo agregar que en Argentina se comenzó a hablar a principios de 2001, y recién se hizo efectivo en diciembre de 2001. Quizás por la misma fuerza de las noticias o quizás por su propio peso.Lo que quiero decir es que si todos piensan que habrá un corralito, al final lo habrá porque todos irán a sacar su dinero. Ojo con las profecías auto cumplidas.Vota el comentario: 0  0

  9. kredit hohe laufzeit

    Admiring the persistence you put into your site and in depth information you provide. It’s good to come across a blog every once in a while that isn’t the same outdated rehashed information. Wonderful read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.My site is .

  10. student konto dispokredit sofort ohne einkommen uelzen

    Interessanter Artikel, gut geschrieben. Bin zwar kein iPhone-Inhaber, hab aber bis zum Ende geeseln. Kleine Fragen zum Programm: wenn man auf der Karte ist, kann man herein- und herauszommen (wfcrde sicher beim Spot anklicken helfen)? Kann man die Karte herumschieben?Ansonsten: weiter so!PS: found page bei reTweet of leumund )) huch, ich sollte auch noch reTweeten *he he*

  11. cialis sales

    I in addition to my buddies came looking through the best tricks from your web page while unexpectedly developed an awful feeling I had not thanked the site owner for them. Those men appeared to be for that reason thrilled to study all of them and now have surely been taking advantage of them. Many thanks for being so considerate as well as for considering such perfect guides millions of individuals are really wanting to know about. Our sincere regret for not expressing appreciation to sooner.

  12. cheap generic cialis

    Im just wondering if i did have a flying car, would I be allowed to fly it wherever I want? Are there like specific lines in the sky where I should fly it, or will the police try to pull me over or something if I’m not flying directly over a road? Is there a law for this yet?.

  13. generic cialis

    lepiej siÄ™ zacznij modlić, żeby to wszystko Was nie zaÅ‚atwiÅ‚o…zobaczycie, jeszcze wam bokiem wyjdÄ… wszystkie walki, na których zostaÅ‚ zbudowany żużel w GW.(mam nadzieje, że tak siÄ™ stanie, choć normalnie żadnemu innemu klubowi bym tego nie życzyÅ‚) wiÄ™c kto siÄ™ Å›mieje ten siÄ™ …. A co do upadku to nie ciesz siÄ™ tak, bo już nie raz byÅ‚o pisane, że gkp może przejdzie do historii ale Stilon, byÅ‚, jest i bÄ™dzie!

  14. discount auto insurance quotes

    What a great cake for our street party weekend. Was contemplating some rhubarb this morning and now I know what I will do with it, along with a little ‘starter’ friendship present for all the neighbours. Not much of a crop of rhubarb this year though – think it drowned in April rain. Hope the’ itis’ is subsiding and you are back to singing along with your great music links. This site fulfils my two loves in life – food and music!

  15. average car insurance rates

    Pannika64 skriver:detta är sánt…finns igen plats pÃ¥ psykvÃ¥rden pÃ¥ sjukhus . min son försökte ta livet av sig för att komma in för att fÃ¥ hjälp …2 ggr skickade domhemhan ..3dje ggn kom han in … i 10 dgr ..sen ut igen … ingen plats…

  16. Cheap Car Insurance Quote

    Skep, It comes down to these views of the RE market: Did home values go from irrationally-low numbers to correct numbers and now drop to irrationally-low numbers; or,Did home values go from correct numbers to irrationally-high numbers and now drop to closer-to-correct numbers?How one views things will determine what they are inclined to do.

  17. free car insurance

    goethechosemercy -I'd like to second your suspicions. "Wrong voting" can only exert so much devastating influence because of the evermore encompassing welfare state, both in Europe and in the US.On a further note, I'm afraid that it is in itself a sign of cultural decay when people start devising political systems that should be impervious to the free exercise of the natural rights by its own members.Kind regs from Amsterdam,Sag.

  18. best 3rd party car insurance

    Cloud computing will have a difficult time establishing itself as mainstream due to the fact the people are concerned about privacy. Especially these days that both Google and Facebook had been questioned about what they do with the information we provide them.

  19. kreditvergleich

    thought! However, you'd only need a video cam with mic, and the gifts which He has already bestowed on you. Reading this aloud *with expressiveness* would be enough. Great stuff, here. I envy your mother 😉

  20. kreditrechner

    The method at ez-casino(dot)com is impressive; takes in no investment and you even don’t have to sit in front of the PC all day long to see the rise; this method is for all the lazy brats like me.

  21. günstigster online-kredit

    that, let me inform you what exactly did work. The writing is actually rather persuasive and that is most likely why I am taking an effort to comment. I do not make it a regular habit of doing that. Secondly, whilst I can see the leaps in reason you make, I am not convinced of just how you appear to unite the ideas that produce the actual conclusion. For the moment I shall subscribe to your point however trust in the future you connect the facts better.

  22. kreditrechner

    subscriu si eu, mi-a placut foarte mult!!! a fost o mare bucurie cartea asta, tocmai pentru felul in care se joaca (frumos!) cu limba romana (ceea ce e nu numai placut, dar si util pentru mine, mai ales in ultima vreme).


    felicitari. eu am purtat ochelari timp de 14 ani si luna trecuta am fost la o interventie cu laser, asa ca te inteleg perfect ce ciudat e sa vezi bine fara sa ai ochelarii pe am purtat lentile niciodata dar nu as putea sa le pun si sa le scot de pe ochi, mi s`a parut oribil cand le`am purtat cateva zile dupa interventie, cu rol de protectie pe ochi.

  24. kredit für hausbau

    Sexy Adult Women Studded Faux Leather Fingerless Motorcycle Gloves By Leg Avenue, Black, One Sizeby Leg Avenue 138% Sales Rank in & Outdoors: 350 (was 833 yesterday) (4)Buy new: $10.51(Visit the Movers & Shakers in & Outdoors list for authoritative information on this product’s current rank.)


    Excellent blog you have here but I was curious about if you knew of any discussion boards that cover the same topics discussed here? I’d really like to be a part of community where I can get responses from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Thanks!

  26. cheap sr22 insurance Perry GA

    Contraccambio i ringraziamenti, in quanto io (coach) e il fotografo (mio marito) abbiamo trascorso una domenica con un Team affiatatissimo e bravissimo. Il capitano poi, ha espletato con professionalità il Suo ruolo. Giacomo (sono di parte) bravissimo, poi Emi e Andrea una grinta spaventosa. Veramente un grazie anche a Martina e come dice Armando, alla mezza, Valsorda che è arrivata a tifare. Un “bravi” e tanti complimenti anche agli organizzatori.


    Gotta love the haters… What has Bam done to anyone but provide laughs.. Missy is mean as all get out, you guys all act like she’s innocent in this but she’s a money hungry cross eyed chick that has a head that spends around on occasions.. You people are jusr mad Bam has mad a TON of money doing stupid stuff.. Bam keep doing ur thing and bring cky back now that Missy is gone

  28. car insurance rates Stillwater OK

    “everybody has to be equal”Agree with the comments above.Somewhere along the line having equal rights has become confused with everybody has to be the same.It’s my biggest problem with American Feminism (British feminism is different in ways I can’t get into here), it isn’t acceptable to admit that you can be equal in terms of rights or value but different in terms of ability.Different abilities should be allowed to be complementary -everybody filling the role they are naturally the best fit for.And why is it ADD to not be able to focus on something which is boring? Who on earth can????

  29. car insurance with no license in Nampa ID

    Dış Tasarım işte, görsellik. Modernist retro kafalar. Wp8 de sadelik bu yüzden dikkatimizi çekiyor bence. Bu biraz kadınların rahatsız ama güzel ayakkabı giyme durumu gibi birşey. Ya da roadster araba alırsınız da 4 kişi binemezsiniz gibi. Tasarım ilk bakışta çok şey katıyor. Bir de şu var; bu aletler bizim için kullan at türü şeyler olmadığından bu kadar muhabbet dönüyor, iphone kullanıyorum ama açıkçası param olsa sırf tasarımı için nokiadan da bi tane alırdım. Apple arayüzünden öyle sıkıldım ki..

  30. auto insurance Hillsboro OR

    I have a pen-pal in a foreign country, one in South America, and I wonder how I could possibly send her some candies of my country to hers. How would I go about doing this? Where can I buy the packages needed to send this? At my local post office?

Leave a Reply